Warner Bros. rejected an initial Paramount bid and is pursuing a deal with Netflix for its movie, television and streaming assets.

The Warner Bros. Discovery office in New York City.Yuki Iwamura / Bloomberg via Getty Images

Paramount and its controlling shareholders, the billionaire Ellison family, said the company was building out its bid for Warner Bros. Discovery on Monday.

The amended bid seeks to address a number of specific concerns that Warner Bros. Discovery`s board said it had with Paramount`s proposed $108 billion deal.

Warner is already moving ahead with a deal to sell its television, movie and streaming assets to Netflix, making the Paramount bid a hostile one.

Paramount says it would still pay shareholders $30 per share in cash, but Oracle chairman and billionaire Larry Ellison is getting more personally involved in backing the offer.

"Larry Ellison has agreed to provide an irrevocable personal guarantee of $40.4 billion of the equity financing for the offer and any damages claims against Paramount," Paramount said in a news release.

Oracle co-founder, CTO and Executive Chairman Larry Ellison in the Oval Office of the White House on Feb. 3.Anna Moneymaker / Getty Images

"Mr. Ellison has agreed not to revoke the Ellison family trust (which has been operating for nearly 40 years as a counterparty to numerous transactions) or adversely transfer its assets during the pendency of the transaction," Paramount also said.

Larry Ellison`s personal fortune is currently worth more than $240 billion, according to Bloomberg Billionaires, much of it in Oracle stock.

Paramount said it would also increase the fee paid to Warner Bros. Discovery if the deal is terminated from $5 billion to $5.8 billion, matching what Netflix agreed to. That`s one of the largest so-called "break-up fees" ever offered in a merger.

Spokespeople for Netflix and Warner Bros. did not immediately reply to requests for comment Monday.

On Wednesday, Warner Bros. Discovery Chairman Samuel Di Piazza told CNBC that the company`s concerns with Paramount`s bid centered around the Ellison family`s backing.

"Nowhere in any of these proposals did Larry Ellison guarantee," he said. "Obviously, the ability to deal directly with Larry if there was an issue to close would be critical."

Earlier that day, Warner Bros. Discovery`s board recommended that shareholders reject the Paramount hostile bid and said it was still committed to the earlier deal it agreed to with Netflix.

Paramount is seeking to acquire all of Warner Bros. Discovery, while Netflix is seeking only to acquire its film studio, streaming service and HBO network.

The media company controlled by the Ellisons has also claimed it could get regulatory approval from the Trump administration more easily than Netflix could.

Earlier this year, the Ellisons acquired Paramount Global with approval from the Trump administration. But that approval only came after CBS News agreed to pay $16 million to President Donald Trump`s future presidential library over an interview that "60 Minutes" had conducted with then-presidential candidate Vice President Kamala Harris.

Trump claimed that the interview was misleading. The settlement did "not include a statement of apology or regret," CBS said at the time.

After the deal closed, Paramount CEO David Ellison installed longtime commentary writer Bari Weiss as editor-in-chief of CBS News. Paramount also bought Weiss` online news site, The Free Press.

Tensions flared at CBS yet again this past weekend over a "60 Minutes" story. After announcing Friday that it would be airing a story titled "Inside CECOT" and promoting the story on social media, Weiss pulled the piece from Sunday`s broadcast, and CBS announced the decision just hours before it was set to run.

Sharyn Alfonsi, the correspondent who reported the story, told her CBS colleagues in an email that the decision was "political" and not editorial, according to a copy of her email obtained by The New York Times and multiple other outlets.

"Our story was screened five times and cleared by both CBS attorneys and Standards and Practices," Alfonsi wrote. "It is factually correct. In my view, pulling it now, after every rigorous internal check has been met, is not an editorial decision, it is a political one."

A Warner Bros. Discovery takeover would give the Ellisons and Paramount control of CNN, the global news network that is a fixture of Trump`s rants against the media.

Trump has said he will take a direct role in approving any Warner Bros. Discovery deal.

He recently told reporters that he thinks it is "imperative that CNN be sold."

"I don`t think the people that are running that company right now...should be allowed to continue," Trump said at a White House event on Dec. 10. Trump has also repeatedly criticized individual CNN reporters.

However, in recent days Trump has complained about the Ellisons.

"For those people that think I am close with the new owners of CBS, please understand that 60 Minutes has treated me far worse since the so-called `takeover,` than they have ever treated me before," Trump posted on Truth Social Dec. 16.

"If they are friends, I`d hate to see my enemies!" he added.